Bill and Ron have done a marvelous job of explaining a hugely complex issue facing everyone from the C-suite to the sales floor in terms that anyone can understand. The market has been crying for a common-sense approach to highlighting the value a strong brand conveys, in financial and intangible terms, and the authors have found it. Well done!
John Riggins, President
The Riggins Group, Inc.
http://www.therigginsgroup.com/
john@therigginsgroup.com
Sunday, March 16, 2008
Monday, March 10, 2008
From Chuck Chakrapani
I perused your Chapter 7 and Technical Addendum you sent to me very quickly. Two things stood out.
1. Clarity. Your prose is so clear, it should be easy to read and understand even by those who are new to the subject.
2. Total guidance to the reader. Your technical appendix holds nothing back. This should be of extraordinary value to practitioners. None of the books I know of comes close in being this helpful. (Most books on the subject are waffle on the issue or are pseudo-scientific. Some imply "proprietary" knowledge.)
I can't wait to read the whole book.
Chuck Chakrapani
Editor, Marketing Research
Faculty of Business / CSCA
Ryerson University
Toronto Ontario
1. Clarity. Your prose is so clear, it should be easy to read and understand even by those who are new to the subject.
2. Total guidance to the reader. Your technical appendix holds nothing back. This should be of extraordinary value to practitioners. None of the books I know of comes close in being this helpful. (Most books on the subject are waffle on the issue or are pseudo-scientific. Some imply "proprietary" knowledge.)
I can't wait to read the whole book.
Chuck Chakrapani
Editor, Marketing Research
Faculty of Business / CSCA
Ryerson University
Toronto Ontario
Congratulations
We received the following message from Alan Bergstrom...
Bill: thanks for the notice! I just ordered my copy from B&N and can't wait to receive it so that I can dig in. I know it will be a great read--you're one of the masters of measuring brand equity. I continue to admire your diligence and painstaking efforts to bring great thinking to the profession and business community.
Alan Bergstrom
Brand Fundamentals, LLC
718 Hidden Cave Road
Madison, WI 53717
608-833-5619
abergstrom@msn.com
www.brandfundamentals.com
Bill: thanks for the notice! I just ordered my copy from B&N and can't wait to receive it so that I can dig in. I know it will be a great read--you're one of the masters of measuring brand equity. I continue to admire your diligence and painstaking efforts to bring great thinking to the profession and business community.
Alan Bergstrom
Brand Fundamentals, LLC
718 Hidden Cave Road
Madison, WI 53717
608-833-5619
abergstrom@msn.com
www.brandfundamentals.com
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