Bill and Ron have done a marvelous job of explaining a hugely complex issue facing everyone from the C-suite to the sales floor in terms that anyone can understand. The market has been crying for a common-sense approach to highlighting the value a strong brand conveys, in financial and intangible terms, and the authors have found it. Well done!
John Riggins, President
The Riggins Group, Inc.
http://www.therigginsgroup.com/
john@therigginsgroup.com
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