We received the following message from Alan Bergstrom...
Bill: thanks for the notice! I just ordered my copy from B&N and can't wait to receive it so that I can dig in. I know it will be a great read--you're one of the masters of measuring brand equity. I continue to admire your diligence and painstaking efforts to bring great thinking to the profession and business community.
Alan Bergstrom
Brand Fundamentals, LLC
718 Hidden Cave Road
Madison, WI 53717
608-833-5619
abergstrom@msn.com
www.brandfundamentals.com
About Me
- Author
- Ron Strauss is founder and Senior Executive Officer of Brandzone, LLC, the Atlanta-based brand-consulting firm. Strauss is co-author with Bill Neal of “Value Creation: The Power of Brand Equity.” Strauss works with CEO’s in employing the unique power of brands to create competitive advantage and economic value-added outcomes. Strauss’s experience with brand-building programs helped clients like Siemens Energy & Automation, Inc., Siemens Medical Systems, Land O’ Lakes, and Best Products, Inc. Pro bono clients include Camp Twin Lakes - for kids with special medical needs. Ron also does speaking engagements and workshops on brand building. Strauss has facilitated hundreds of initiatives to improve market performance and competitiveness. Marketing campaigns he led are featured in textbooks and magazines – and have won CLIO, One Show and AMY awards. A Cornell University alumnus, Strauss is former President of the Atlanta Chapter of the Business Marketing Association; recipient of the BMA Atlanta Chapter President’s Award and a Certified Business Communicator (CBC). Strauss Chairs the American Marketing Association’s 2,000 member Brand Strategy online forum.
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