Monday, March 10, 2008

From Chuck Chakrapani

I perused your Chapter 7 and Technical Addendum you sent to me very quickly. Two things stood out.

1. Clarity. Your prose is so clear, it should be easy to read and understand even by those who are new to the subject.

2. Total guidance to the reader. Your technical appendix holds nothing back. This should be of extraordinary value to practitioners. None of the books I know of comes close in being this helpful. (Most books on the subject are waffle on the issue or are pseudo-scientific. Some imply "proprietary" knowledge.)

I can't wait to read the whole book.

Chuck Chakrapani
Editor, Marketing Research
Faculty of Business / CSCA
Ryerson University
Toronto Ontario

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